Audience Profile

Metaleks’ core audience comprises tech-savvy, culturally engaged Gen Z and millennial consumers (ages 18–35) who prioritize self-expression through premium collectibles. Dominated by pop culture enthusiasts, gaming/fandom communities, and design-conscious urban professionals, our fans seek unique, high-end decor that bridges their passions with lifestyle aesthetics. Key segments include:

Entertainment Buffs

Fans of blockbuster movies, TV shows, anime, and sports icons, drawn to limited-edition metal posters as statement pieces.

Art Collectors

Trend-driven buyers investing in nature, space, and animal-themed artworks for modern interior styling.

Customization Seekers

Individuals valuing personalized metal prints for gifts or home/office decor, emphasizing AI-driven customization and IP collaborations.

Metaleks Community

Metaleks commands a rapidly growing, hyper-engaged community across platforms:

TikTok: 773.8K+ followers ($8M+ sales) leveraging viral challenges like #MetalArtChallenge (100K+ UGC entries) to fuel cultural trends.

Instagram: 511K+ followers ($10.1M+ sales) showcasing photogenic metal artworks through influencer reviews and fan co-creation campaigns.

Facebook & YouTube: 208K and 20K+ followers respectively, driving tutorials and behind-the-scenes IP storytelling.

By merging IP commercialization, logistics integration, and creative mentorship, we amplify signed artists’ sales conversion rates by 300%.